Formula Rossa Retail - Remodel

Redefining the retail space for the world's fastest roller coaster, Formula Rossa.

Formula Rossa Retail - Remodel

Concept Rendering

Ride Entrance/Exit Sign

No project is done alone. I worked with Brand Diversification Department at Ferrari S.p.A on space planning, category planning and concept development. With the Senior Management Team at Ferrari World Abu Dhabi I worked on budgeting & project management. Along with The Retail Department at Farah, I worked on VM Tools and Accessories Development, Fixture Developments, In-store Signage and Visual Merchandising. The project came to fruition with hard work from so many talented people from Farah Experiences LLC and third-party consultants & firms.

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