Nirvanology X - Concept

Nirvanology-X is a concept perfume brand. It is a luxury men’s perfume. It is designed to be luxurious and alluring. It is a fragrance for a strong man, passionate and master of himself with a blend of black pepper, patchouli and sandalwood with a distinctly leathery vibe. It’s a rich, long-lasting scent that’s ideal for evenings. When I started developing a packaging concept for this perfume, my first objective was to identify key characteristics of Nirvanology-X man…..Strong, Passionate and Master of himself. So the concept was built around the color of Gold. The shine of gold, its indestructible nature, its malleability and its relative scarcity made it the perfect color to represent the brand. The form of the letter X is used for the bottle. I think it is the most stable letter form of all. It is the symbol of unknown, collaboration and treasure. What can symbolize a man who is strong, passionate and master of himself than this? The bottle and the cap are made of Extra clear glass which lets as much light as possible through the glass. Gold plated Aluminum Crimp Pump is used for the sprayer. For the box I used Curious® metallics® Gold Leaf 250gsm & Curious® metallics® Ice Gold 250gsm boards. Precisely engineered Pulp Packaging Mould in Blond Gold (CMYK: 2, 3, 30, 0) is used for transit protection & cushioning.